Sound Images blog

Where to place videos on your websiteSetting the sceneA website video should get things done. Whether showcasing your product, celebrating customer success, or attracting top talent, the right video in the right place can make all the difference. Here’s a guide to...

Tips to optimise your video for more views and sharesHelp your audience find your videoVideo has never been more popular. Loved by consumers and marketers alike, it’s hands-down the most engaging way to connect with your target audience. But video won’t do diddly...

Mastering video length & pacing to keep viewers watchingSetting the sceneEveryone bangs on about video length. And it's important. But so is video pacing. Together, these elements determine how effectively a video communicates its message and retains viewer...

Video thumbnails to make them stop and click Setting the sceneYour video’s thumbnail can make the difference between a viewer clicking your video - or scrolling past.  It's your video's first impression, and you only have a split second to capture their attention. But...

Take your videos to new places: More ways to repurpose your videosIntroductionThe race for attention is on – how do you stay in front? Let's tweak your existing video strategy to do more with what you have now. Before you plan your next video, consider your existing...

Recruitment videos: Your FAQs answeredSetting the sceneForget generic recruitment strategies. In the 2024 job market, traditional recruitment methods no longer cut it. Employees on the hunt demand more.  They're no longer just looking for a job; they're seeking a...

Titles that talk: How to use titles in your videosSuperimposed titles highlight, explain, and captivate to make your key points pop - and stick with your audience. In this blog post, I explain how to: Ensure titles complement the video narration Keep titles brief to...

Planning training videos that work: Your ultimate guideIntroductionDoes distilling complex information into an engaging training video feel overwhelming? If you don't know how to plan your training video, take a deep breath and think about your audience.  What do they...

Hosted vs embedded videos: The clickworthy showdown Want to add a video to your website? You have a choice to make. Do you host your video? Or embed your video? No clue? Join the crowd. 😊 But you must get this right to shape your site's SEO and user experience....

How to build a video content libraryThis guide will show you the ropes of storing, managing, and organising your videos.  The goal? To quickly find and use all your content. Do you choose a local, cloud or hosting platform? Or go big with a Digital Management System?...

The psychology of video engagementWatch a cat video and your day brightens.  Why is that?   Psychological triggers. The emotional responses elicited by videos.  It's these triggers that cat videos press so effectively, and what many corporate videos lack.  Are you...

Lights, camera, partner: Find your video storytelling teamIn one single minute, over 500 hours of video production is poured into YouTube alone.  The scale is staggering, and if  you're not already, it's time to be part of this video action. It's no longer an 'extra'...

Website videos increase conversions by 83%  Is your website landing page like a trampoline? Visitors land and quickly bounce off? With attention spans shrinking like icebergs, grabbing users' attention - and their time -  is tough. Most of your visitors prefer...

LinkedIn video content for B2B marketing: Tips and best practicesYou've worked with a production company to create your corporate or marketing video. And your target audience is B2B. What social platform will give you maximum reach and engagement? Hang on - let's...

Of all the emails that land in your inbox daily, only a couple are likely to include video.  But if you knew... including the word 'video' in your subject line can increase open rates by 19% that videos in emails can boost click-through rates by up to 96%. and that...

Do you dread the camera lens? You're not alone! For most of us, finding ourselves in front of a video camera is a daunting experience. When you know what to wear on camera - and what not to wear - you'll feel a teeny bit more confident. The camera loves cool colours...

The insider’s guide to nailing video interviewsWhy we love watching video interview content 🧡We enjoy looking at human faces. And science proves we make significant decisions based on looking at faces. Which is why we're captivated by corporate interview videos . They...

Use video storytelling to recruit top talentRecruiting is getting tougher. The salary you offer can be easily outbid, so you have to stand out in a different way. Because money alone won't cut it. Start by putting yourself in a job hunter’s shoes. Right now, there are...

Expert tips for stand-out video productionThe value of corporate video production is in the relationships it helps you build with customers, prospects and employees. Your video opens the doors to greater transparency - the first step to trust and engagement. But...

Improve internal communication with videoYou don’t want your company’s mission, vision and values to be a blur of words in a dry document your employees barely skim over. You don’t want your employees to lack direction or feel confused about their priorities. And you...

The difference between corporate image vs corporate identityAt first glance, your corporate image and corporate identity might seem the same. But let’s clear up some confusion. Corporate image and identity are related concepts and one will affect the other, but there...

Our process for the perfect corporate videoDoes it feel like a leap of faith to choose a corporate video production company? When there are so many competing for your attention? You start by comparing apples with apples. In this case videos with videos. But you have...

6 reasons why corporate video is so importantYou’d have to be hiding under a rock to have missed that today, corporate video plays a pivotal role in building brand awareness, boosting sales and recruiting the best people. It’s blasted its way into the top position as...

Is a case study the most effective type of video production?Video case studies are social proof in action. A case study video packs a serious marketing punch because it’s immediately relatable to prospective customers. You’re sharing your product or service benefits...

Why choose Sound Images for your video production?We do video production differently at Sound ImagesBut in the BEST kind of way, with a focus on what will make your video production experience with us easier – so you go away with a video you love and an experience...

How to keep your viewers watching your videoCorporate video production lengths are getting shorter. But sometimes it’s impossible to deliver priority content in a neat one, two or three minutes. [Let alone 7, 15 or 30 seconds, which is about as much view length as...

Where to use keywords on YouTube videosIf you’ve invested in video production, you’ll want to get it in front of as many targeted eyes as possible. One way to boost views is to host your video on YouTube – that way, you can rank in searches on both Google AND YouTube....

How to make a video that stands outWhy you need a corporate videoBrand awareness: A corporate video increases brand recognition and showcases your company’s values and culture. 95% say video marketing has helped them increase brand awareness. Engagement: Video is more...

Work-friendly video production, step by stepGetting started with your video production is often the hardest step, especially if this is the first time you’ve approached a video production company. Just as you’re an expert in your field, we’re experts in ours, so our...