Our Sound Images back story

Sound images 1986 team

The year was 1986


Founders Richard Davies and Kerrie Lawrence had a new business marketing and training idea.

Richard was a keen cameraman.

Kerrie loved writing and marketing.

Together, they followed a dream and created Sound Images.

The hard graft of the early days


The phone didn’t ring for the first two years.

The only way to build Sound Images was slowly: ensuring every precious client was 1000% satisfied with their video.

This was the beginning of our unlimited fine-tuning guarantee.

1980s photo of sound images cameraman with ponytail, standing behind camera on a tripod
Directors sound images

Juggling business & personal


Fast forward to 1996, and while trying to juggle business and a young family, Kerrie coaxed husband Tony out of his high-level State Manager role into Sound Images.

He took on our MD role, bringing his skills as a super organised engineer and manager with him.

(Plus, his analytical brain comes in handy for the frequent technical content we cover.)

Sadly, in 2015, original co-founder Richard was forced to retire to focus on his health. Today, Tony and Kerrie lead the Sound Images team.

Today, we’re a team

Not too small, not too large, just right.


We balance the ‘wise’ amongst us with the fresh ideas generated by the younger members of our team.

And it’s teamwork that brings your video to life.

Sound images team
Managing director

Managing Director

Tony Lawrence

Creative director

Creative Director

Kerrie Lawrence

Senior editor kath

Senior Editor

Kathryn Berkin

Camera girl

That camera girl

Rachel Tapscott

Senior editor tim

Senior Editor

Tim Stewart


Super Cameraman

Drew Muir

Why you’ll love working with us

We know how to keep your viewer involved

We’ve moved with the times, trends and technology – but you can’t hold a video together with the latest whiz-bang effects.

It’s the timeless basics of video production – the proper planning, a thoughtful structure, cinematic filming techniques and editing with purpose – that delivers a superior, polished video that doesn’t date too quickly.

We guarantee you’ll love your video

 ‘x number of revisions’ – especially for larger organisations – isn’t a realistic approval process in the real business world.

So we go all in with each client, fine-tuning until you [and your team] say ‘yes, we approve our corporate video.’

We bring more than technical skills to your video


Even though a video can be beautiful to watch, it might fail to deliver clear messaging and fall flat with your audience.

This is why we begin with a script structure that translates your brief into a clear and engaging video.

You’re going to walk away with exactly what you want and what your audience needs.

We think long-term and maximise value

We’ve stuck around for decades – and we think your timeless, quality video content should stay the test of time for you too.

Invest in ultra-high-definition production values, and you’ll be rewarded with maximum longevity and flexibility years into the future.

90% of our work is repeat or referred

“I was reminiscing about the fantastic job the Sound Images team did for us 35 years ago.

I can’t tell you what a difference our videos made to both our local and international marketing efforts.

I know how tough business is these days. Good to see such a success story. Keep up the great work.”

Rodney Smith| MD, Albert Smith Signs, Brisbane

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