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Tony:

0413620593

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(07) 3171 8394

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(07) 3171 8415

Email:

[email protected]

Tony:

(04) 1362 0593

Brisbane:

(07) 3171 8394

Sunshine Coast:

(07) 3171 8415

Email:

[email protected]

Find Us:

Level 3, 145 Eagle Street
Brisbane QLD 4000

Follow @soundimagesau

It's not enough to create your video and cross you

If you've ever wondered if your audience will watc

If you've ever wondered if your audience will watch a 10 minute video, here's a perfect case study.

In this video for Hastings Deering in Alice Springs , we shared stories from clients and employees past and present.

It was a feel good video that needed to deeply connect and make you feel warm and fuzzy.

It also helped that the audience was literally held captive 😊

#videoproductioncompany #videolaunch #miningaustralia #miningmachines #hastingsdeering #civilcontractingaustralia #brisbaneconstruction #qldconstruction #queenslandconstruction #buildingaustralia #soundimagesau #brisbanevideo #brisbanesocialmedia #brisbanevideographer #brisbanevideography #smallbusinessbrisbane #brisbaneagency #brisbanemarketingagency #brisbanemarketing #sunshinecoastvideographer #sunshinecoastbusiness #sunshinecoastmarketing #sunshinecoastbusinesswomen #sunshinecoasthinterland #queenslandbusiness #qldbusiness #brisbanebusiness #videoforbusiness

In our recent Alice Springs branch video edit for

I'd love to know all the self-talk going on in eve

I'd love to know all the self-talk going on in everyone's head on these chilly winter mornings!

In my head? "I'll walk in my lunch break when it's warmer..."

Your self talk?

#wintermornings #selftalk #lackofmotivation

As much as we love getting feedback like this, the

As much as we love getting feedback like this, the takeaway here is how successful this set of three videos were in connecting - really connecting - with an audience of clients and employees.

We like to work closely with the lovely humans that choose us and we get to know each other well - so a happy client getting the results they were hoping for is absolutely top of our wish list.

On to the next! 🎉 🎉 🎉

#miningmachines #hastingsdeering #civilcontractingaustralia #brisbaneconstruction #qldconstruction #queenslandconstruction #buildingaustralia #soundimagesau #brisbanevideo #brisbanesocialmedia #brisbanevideographer #brisbanevideography #smallbusinessbrisbane #brisbaneagency #brisbanemarketingagency #brisbanemarketing #sunshinecoastvideographer #sunshinecoastbusiness #sunshinecoastmarketing #sunshinecoastbusinesswomen #sunshinecoasthinterland #queenslandbusiness #qldbusiness #brisbanebusiness #videoforbusiness

Let's pretend to be your prospective customer. Yo

Can you imagine how impactful it would have been w

Can you imagine how impactful it would have been watching videos played back in a quarry at night? In Alice Springs?

We produced 3 videos for this huge Hastings Deering event. And we were still fine-tuning (with requested additions to the videos) right up to the day of this amazing launch!

What were the videos?

🌟 An Alice Springs branch video, with personal stories that took us through this branch's history...

🌟 A timeline video that touched on milestones of Hastings Deering's 90 year history...

🌟 A future video that shared a positive future with their people and clients.

🌟 🌟 🌟 From our client: "Thank you to your team for the brilliant work done on our videos. The local Alice Springs team were so moved and embraced by the productions. You are such a key part of this successful event - it went off perfect. !!!!" 🌟 🌟 🌟

#historyvideo #timelinevideo #videoproductionservices #alicesprings #hastingsdeering #videoforbusiness

Don't waste your words. If your video is scripted

Don't waste your words.

If your video is scripted with a narration, it's so important to use ‘you’ and ‘your’ - rather than 'we' - to connect more personally with your audience.

Here’s an example I’ve pulled from a marketing video script written for a control system engineering consultancy client:

🌟 “Time poor? When you’re the onsite person responsible for day-to-day operations, maintenance management, and legislative compliance, there probably aren’t enough hours in your day.” 🌟

Instead of starting this video talking about what the 'selling company' does, we’ve gone straight into acknowledging a pain point for their customer – creating an immediate connection, reinforced with the more personal ‘you’ and ‘your.’

Can we help you connect more personally? Send me a DM if you'd like to chat. 😊 Cheers, Kerrie

#marketingvideo #engineeringconsulting #videoforbusiness

A funny story from our editor Kathryn - in her wor

A funny story from our editor Kathryn - in her words:

"Did Tony tell you about our new edit suite mascot, Donny Digger? (Though Tony keeps telling me he’s not a digger 😂)

Apparently it's a Skid-Steer Loader.

Tony bought it at the post office last week because I kept calling all the big yellow machines 'diggers'.

He's trying to educate me on the different types of CAT machines using children's toys.

He says he'll get all of them (dozer/digger/tractor toys) until I learn! " 🤣

#miningaustralia #miningmachines #hastingsdeering #civilcontractingaustralia #brisbaneconstruction #qldconstruction #queenslandconstruction #buildingaustralia #soundimagesau #brisbanebusiness #qldbusiness #queenslandbusiness #brisbanevideo #brisbanevideographer #brisbanevideography #videoforbusiness

How do you feel when the other person dominates a

How do you feel when the other person dominates a conversation?

Speaking only about themselves?

It won’t take long before you tune out and stop paying attention.

If instead, that other person focused on you, you’d feel so much more connected to the conversation.

The same rules apply for writing effective video scripts.

For corporate videos, aim the script narration squarely at your viewer, with a focus on ‘you’ and ‘your’ while limiting ‘we,’ ‘our’, and ‘us.’

This ‘you’ focus applies to every type of video – it could be a marketing or corporate video aimed externally at customers, or a recruitment or instructional video for employees.

Doesn’t matter, if you want them to tune in, take everything you’d like to get across and make sure the benefit is clear.

From their perspective, not yours.

You'll find more detail on the blog! Just head to the link in our bio 😁

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#contentideas #contentmarketing #contentmarketingtips #contentmarketingagency #contentmarketingstrategy #contenttips #contentcreationtips #socialmediacontent #contentstrategy #contentmarketingtip # contentmarketer #marketingcoach #marketingtools #marketinglife #marketingadvice #brisbanevideoproduction #brisbanesocialmedia #Brisbanebusiness #brisbanevideographer #smallbusinessbrisbane #brisbaneagency #brisbanemarketing #soundimagesau #sunshinecoastvideographer #sunshinecoastbusiness #sunshinecoastmarketing #sunshinecoastbusinesswomen #videoforbusiness