How to evaluate old video content effectiveness – 8 steps

How to evaluate old video content effectiveness – 8 steps

 How to evaluate old video content effectiveness – 8 steps Introduction Your corporate video is 5 years old. You plan to link to this video in a marketing email, but the video is a little outdated. Some scenes have your old visual design, there are no captions,...
Clever video placements (you may not have thought of)

Clever video placements (you may not have thought of)

 Clever video placements (you may not have thought of) The best-performing videos don’t live in one place They also show up where people least expect them – yet where they make perfect sense. A thoughtfully placed corporate video can capture attention in...
Where to place videos on your website

Where to place videos on your website

 Where to place videos on your website Setting the scene A corporate video should get things done. Whether showcasing your product, celebrating customer success, or attracting top talent, the right video in the right place can make all the difference. Here’s a guide...
Tips to optimise your video for more views and shares

Tips to optimise your video for more views and shares

 Tips to optimise your video for more views and shares Help your audience find your video Video has never been more popular. Loved by consumers and marketers alike, it’s hands-down the most engaging way to connect with your target audience. But video won’t do diddly...
Mastering video length & pacing to keep viewers watching

Mastering video length & pacing to keep viewers watching

 Mastering video length & pacing to keep viewers watching Setting the scene Everyone bangs on about video length. And it’s important. But so is video pacing. Together, these elements determine how effectively a corporate video communicates its message and...