The psychology of clicks and conversions

The psychology of clicks and conversions

 The psychology of video engagement Watch a cat video and your day brightens.  Why is that?   Psychological triggers. The emotional responses elicited by videos.  It’s these triggers that cat videos press so effectively, and what many corporate videos lack. ...
Increase landing page conversions by 83%

Increase landing page conversions by 83%

 Website videos increase conversions by 83%   Is your website landing page like a trampoline? Visitors land and quickly bounce off? With attention spans shrinking like icebergs, grabbing users’ attention – and their time –  is tough. Most of...
Using the play button in your email marketing

Using the play button in your email marketing

 Using the play button in your email marketing Of all the emails that land in your inbox daily, only a couple are likely to include video.  But if you knew… including the word ‘video’ in your subject line can increase open rates by 19% that videos...
What should you wear on camera?

What should you wear on camera?

 What should you wear on camera? Do you dread the camera lens? You’re not alone! For most of us, finding ourselves in front of a video camera is a daunting experience. When you know what to wear on camera – and what not to wear – you’ll feel a...