The psychology of clicks and conversions

The psychology of clicks and conversions

 The psychology of video engagement Watch a cat video and your day brightens.  Why is that?   Psychological triggers. The emotional responses elicited by videos.  It’s these triggers that cat videos press so effectively, and what many corporate videos lack. ...
How to increase landing page conversions by 83%

How to increase landing page conversions by 83%

 Website videos increase conversions by 83%   Is your website landing page like a trampoline? Visitors land and quickly bounce off? With attention spans shrinking like icebergs, grabbing users’ attention – and their time –  is tough. Most of...
Best practices for LinkedIn B2B videos

Best practices for LinkedIn B2B videos

 LinkedIn video content for B2B marketing: Tips and best practices You’ve worked with a production company to create your corporate or marketing video. And your target audience is B2B. What social platform will give you maximum reach and engagement? Hang on...
How to use video content in your email marketing

How to use video content in your email marketing

 How to use video content in your email marketing Of all the emails that land in your inbox daily, only a couple are likely to include video.  But if you knew… including the word ‘video’ in your subject line can increase open rates by 19% that...