Clever video placements (you may not have thought of)

The best-performing videos don’t live in one place

They also show up where people least expect them – yet where they make perfect sense.

A thoughtfully placed video production can capture attention in moments when your audience is already engaged.

They weren’t expecting to see your content, which makes these unconventional placements so powerful.

They turn everyday touchpoints into marketing opportunities, keeping your brand top of mind without feeling intrusive.

So, let’s think beyond your website, YouTube, and LinkedIn. While these platforms are essential, they’re just the beginning.

When you think outside the box, your videos work harder to grab attention, reinforce your message, and drive action.

Here’s how to take your video strategy further with some unexpected places to showcase your content.

Boost video engagement with QR codes on brochures, business cards, and packaging

Printed materials don’t have to be static.

Adding a QR code allows people to scan and watch your video instantly.

How to do it:

• Upload your video to an accessible hosting platform like YouTube or Vimeo.
• Generate a QR code using a free tool such as QR Code Monkey or Canva.
• Print the QR code on business cards, brochures, product packaging, or event materials.
• Add a short prompt, such as “Scan to see it in action!”, to encourage interaction.
• Test the QR code before printing to ensure it works properly.

This simple addition makes printed assets interactive and more engaging.

Add video to digital proposals & sales decks

What resonates more – a written case study or a short, engaging video featuring client testimonials?

A block of text describing your company or a visually compelling introduction video that brings your brand to life?

Videos break through the noise, keeping decision-makers engaged and making your proposal stand out.

Whether you’re pitching to a new client, presenting a project update, or trying to win a contract, a carefully chosen video can help communicate your message more effectively.

Here’s how to seamlessly integrate video into your digital proposals and sales presentations.

How to do it:

• Select a video that supports your pitch – such as a company overview, client testimonial, or case study.
• If using PowerPoint, Google Slides, or Keynote, insert the video directly into a slide.
• For PDF proposals, add a clickable video thumbnail or GIF linking to the full video.
• On cloud-based platforms like Proposify or PandaDoc, upload and embed your video within the proposal template.

This adds a dynamic element that helps reinforce your message.

Display video on digital billboards

Digital billboards are a fantastic way to showcase your video content in a big, bold way.

You’ll see these digital billboards on the roadside, in shopping centres, at airports, or busy city squares.

They have the power to reach a broad audience in high-traffic areas.

Whether launching a campaign, promoting an event, or increasing brand awareness, the correct placement and creative execution can make your message unmissable.

Cons to consider:

• Cost – Digital billboards can be expensive, especially in premium locations.
• Short display time – Since billboards run on loops, your video may only be visible for a few seconds at a time.
• No audio – Messaging must be entirely visual, so strong design and text are essential.

How to do it:

• Create a billboard-ready video – Keep it short (typically 10–15 seconds) and visually compelling. Use bold text, strong visuals, and high-contrast colours to ensure readability from a distance.
• Optimise for silent viewing – Most digital billboards play videos without sound, so use captions, graphics, or motion design to communicate your message effectively.
• Liaise with providers like oOh!media or BIG Outdoor to upload and schedule your content for in-store screens or digital billboards.
• Choose strategic locations – Work with digital out-of-home (DOOH) advertising providers to identify the best locations based on your target audience. Consider high-footfall areas like shopping centres, transport hubs, or major roads.
• Ensure proper formatting – Billboards have different aspect ratios and resolution requirements. Work with the media provider to get the correct video specs.
• Schedule your video strategically – Many digital billboards operate on a rotation with other ads. Choose peak times when your audience is most likely to see it.
• Use data-driven targeting – Some digital billboards support programmatic advertising, allowing you to schedule your video based on audience demographics, time of day, and location insights.

Add a video link to invoices and receipts

Invoices and receipts are another touchpoint with customers. Let’s use this to share your video.

How to do it:

• Upload your video to a hosting platform like YouTube or Vimeo and copy the share link.
• In accounting software like Xero, QuickBooks, or FreshBooks, customise the invoice email template to include this video link.
• Mention the video inclusion in the subject line.
• For printed receipts, add a QR code that links to a thank-you message, product tutorial, or loyalty offer.

This small touch can enhance customer experience and encourage repeat business.

Embed video in online forums & industry directories

Adding a video can strengthen your credibility if you contribute to industry forums or directories.

How to do it:

• Identify relevant forums or directories where your audience engages.
• Embed a video in your business profile or as part of your responses.
• When answering industry-related questions, include a relevant video to support your explanation.

Ensure the video adds value rather than appearing as a sales pitch. This positions you as an expert while increasing exposure for your content.

Display videos where customers are already watching

Screens in waiting areas, gyms, cafés, and retail spaces offer prime opportunities to showcase your video.

How to do it:

• Edit your video for silent playback with captions.
• If displaying on a screen you control, preload the video onto a USB or media player and set it to loop.
• If placing it in a gym, café, or retail store, coordinate with the venue to upload your video to their system.
• Choose visual content that catches the eye without sound, such as product demos or brand storytelling. [With captions.]

This ensures customers stay entertained while also learning about your brand.

Include video in virtual meetings

Use video to set the stage

Starting a meeting with a short video will grab attention and set the tone.

An intro video can showcase your brand, highlight key achievements, or introduce a project before diving into the discussion.

Use video for product demos or explainer content

Instead of walking through complex concepts verbally, a well-produced video will make things clearer and more engaging.

Whether you’re presenting a new product, service, or process, video helps illustrate key points effectively.

Wrap up with a video for a lasting impression

Ending a meeting with a short, impactful video helps reinforce key takeaways. A testimonial, success story, or motivational clip can leave attendees with a strong final message.

How to do it:

• Upload your video to a platform like YouTube, Vimeo, or your internal system.
• Check the video’s volume and playback quality before the meeting to avoid technical issues.
• Keep the video short – under two minutes – to maintain engagement.
• In Zoom or Microsoft Teams, share your screen and select the video with “Share sound” enabled.
• In Google Meet, click “Present now,” choose “A tab,” and select the tab with your video for the best audio-visual quality.
• Share the video link in follow-up emails so attendees can revisit it later.

Upload your video to Google Business Profile

PhotoEnhancing your Google Business Profile with videos can help your business stand out in search results and build trust with potential customers.

But a heads up: it’s essential to understand the platform’s video specifications and the potential drawbacks of uploading videos.​

Video specs for Google Business Profile:

• Duration: Up to 30 seconds long.
• File size: Up to 75 MB.
• Resolution: Minimum of 720p (1280×720 pixels).
• Format: Common formats include MP4, MOV, or AVI.

Cons of videos on Google Business Profile:

• File size limitations: The 75 MB file size limit may necessitate video compression, which could affect the quality and resolution of your video content.

• Time constraints: The 30-second duration limit requires concise messaging, which can be challenging when conveying detailed information.

How to do it:

• Go to your Google Business Profile and navigate to the “Photos” section.
• Click “Add Photos” and upload a short clip showcasing your business.
• Use a brand introduction, customer testimonial, or behind-the-scenes footage.

Add a video link to your email signature

Every email you send is an opportunity to showcase your video. Most email platforms allow you to customise your signature, making this a quick and easy win.

How to do it:

• Upload your video to YouTube, Vimeo, or your website.
• In your email signature, create a thumbnail image or add a short call to action, such as “Want better results? This video shows how.”
• Link the thumbnail or CTA text to the video’s URL.

• In Gmail or Outlook, go to Settings, edit your signature, and insert the image with the hyperlink.

Add video to your booking confirmation page

A confirmation page is often overlooked as a marketing tool, but it’s one of the best moments to engage customers.

A well-placed video reinforces their decision, sets expectations and encourages upsells.

How to do it

Adding a video to your booking confirmation page is simple and can significantly enhance the customer experience. Here’s how to do it:

• Choose the right type of video – Depending on your business, this could be a welcome message, an instructional guide, an upsell opportunity, or a customer testimonial. Keep it short, engaging, and relevant to the booking.

• Upload your video to a hosting platform – Use YouTube, Vimeo or Wistia to ensure smooth playback and easy embedding. Make sure the video is set to public or unlisted so customers can access it without restrictions.

• Embed the video on your confirmation page – Most booking platforms allow customisation. If using WordPress, insert the video embed code into your confirmation page. For third-party systems like Calendly, Acuity, or Eventbrite, check if they allow HTML or video links. For custom-built pages, ask your web developer to add a video block.

• Add a clear call-to-action (CTA) – Guide customers toward their next step after watching. This could be something like “Learn what to expect.”

With a few tweaks, your booking confirmation page can go from a simple receipt to an engaging touchpoint that reinforces your brand, reduces no-shows, and encourages further action.

Key takeaways

Your videos can do more than sit on your website or social media.

With clever placements, they can reach more people, boost engagement, and make a lasting impact.

Here’s what to remember:

• Think beyond a single platform – The best-performing videos show up in multiple places, ensuring maximum visibility.
• Make print interactive – QR codes on brochures, business cards, and packaging create an instant bridge between offline and online experiences.
• Strengthen proposals and pitches – A well-placed video in digital proposals and sales decks can make your offer more compelling.
• Go big with digital billboards – Short, high-impact videos in high-traffic areas can increase brand awareness.
• Turn transactions into touchpoints – Featuring videos on invoices and receipts keeps your brand front and centre, even after a purchase.
• Engage niche communities – Embedding videos in industry forums and directories helps position you as an authority.
• Reach customers where they already are – Screens in waiting rooms, gyms, and retail spaces offer great passive engagement opportunities.
• Make virtual meetings more dynamic – Playing videos in Zoom, Microsoft Teams, or Google Meet keeps presentations engaging and memorable.
• Boost credibility with Google Business Profile – Uploading a video can enhance your listing and improve your visibility in search results.
• Maximise every email – A simple video link in your email signature turns daily communication into a branding opportunity.
• Enhance booking confirmation pages – Adding a video to confirmation pages can reassure customers, set expectations, and encourage upsells.

By strategically placing your videos in unexpected yet effective locations, you can expand your reach, drive engagement, and get more value from your video content.

Where will you place your video?