Website videos increase conversions by 83%

Is your website landing page like a trampoline?

Visitors land and quickly bounce off?

With attention spans shrinking like icebergs, grabbing users’ attention – and their time –  is tough.

Most of your visitors prefer watching over reading, and the stats back this up.

Your video will slow down the scan and scroll – and even if they only watch a portion of your video, your visitor has lingered longer.

And search engines like that extra time they stay on the page.

It tells the search engine that your content is valuable.

Why you should add video content to your landing page

Your video isn’t just a pause in the scroll; it’s a chapter in your brand story.

And gives your audience a reason to stay.

It’s your first line of defence against the bounce.

The longer visitors stay, the deeper they delve into what you offer.

The average user spends 88% more time on a website with video.

Consider the ripple effect.

They’ve stayed. They’ve watched.

All the better to get to know you and what you have to offer.

More stats that prove the effectiveness of video

In research by Wistia, website visitors stayed almost two minutes longer on pages with video.

A study by Wyzowl reveals that corporate video production on landing pages has the power to increase conversions by 83%.

A study also revealed that video is more effective than text, images and other media in terms of driving conversions.

Pages with video content have a 53% higher chance of appearing on the first page of search engine results.

Video increases time on your page

What could happen in that extra 2 minutes your visitor spends on your website?

That’s a small eternity in the digital world.

This extended stay?

It’s not just numbers ticking up; it’s interest piqued, consideration deepened. 

Your bounce rate dips as engagement peaks—every marketer’s dream.

Your prospects prefer to watch video than read

Your prospects are clear in their preference: they’d rather watch than read.

Given the choice between paragraphs and play buttons, they’ll lean towards the latter every time.

Videos convey your message with an ease and efficiency that text struggles to match.

According to Insivia, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

In the State of Video Marketing Survey by Wyzowl, 68% of people would prefer to learn about a new product or service by watching a video.

Video adds credibility

In just one or two minutes, you’re adding brand shine and boosting the confidence of a prospect who, up to now, was browsing around and didn’t have a clue – or really care – who you are.

Your video builds trust – and it does this in a very short period of time.

It’s the digital equivalent of a firm handshake and a steady gaze.

It reassures.

Wyzowl reports that 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

Video creates a more personal connection

Video’s power to bring your audience closer builds trust and delivers the warm fuzzies that come from a genuine connection.

It’s like receiving a handwritten note compared to an email.

Both communicate a message, but the letter feels more personal – that’s your video.

This connection fosters trust.

Video is a look in the eye through a digital lens. Personal, persuasive, powerful.

Quick tips for producing engaging video content

1. A testimonial video is great social proof, so include a customer testimonial if you can

2. Use subtitles – your video production company can add these in post-production

3. Add a call to action. Don’t leave your viewer hanging. Tell them what to do next – but stick to one CTA only.

4. Make sure the video loads quickly. Your video hosted on a platform like YouTube or Vimeo – and then embedded on your website – will load faster than a video hosted directly on your website.

5. Don’t let the video autoplay – an annoying feature that may chase your prospect away. Give your viewer the option to hit play themselves.

Also read: expert tips for stand-out video production

Don’t waste any more landing page visits!

Embedding video on your landing pages is a strategic move that can transform your user’s journey.

You harness the power of visual storytelling to create an instant connection, engage in a meaningful way, and build a level of trust that text alone cannot achieve.

A range of industries are clued in to this video strategy, so if you’re not using video on your landing page, you should be.

You spend dollars and effort to get people to your page, so make the most of their momentary attention with the power of video front and centre.

A website video can be the difference between a prospect who bounces and one who stays, believes, and ultimately, converts.