Cat D11 video case study

Promotional marketing video for Hastings Deering CAT D11

It’s the first off the production line and the first in Australia.

The next generation CAT D11 is the industry’s best large production dozer, sold and serviced in Australia through Hastings Deering.

Their social media Interest is high – is it because this machine delivers the lowest cost per tonne in the industry? Or do we just love watching this large machine in action?

Week by week, their YouTube views are increasing – currently tracking at an above average 4.7% click through rate and 195,100 views, this has been a very successful campaign for Hastings Deering.


Whatever it takes to create a video you love, the answer is yes

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