Greenham farm sustainability case study

Greenham on farm sustainability practices case study.
“I find you super organised, which I really appreciate.
When filming, everyone has the same brief, which makes the day run smoothly.
This gives me great confidence we’re going to get exactly what we want.”

Emma Boughen, Supply Chain Communications Officer

1. Why does Greenham need these case study videos?

Greenham is introducing a new on-farm Sustainability Standard in response to market requests for an accredited regenerative agriculture supply chain.

The Standard aims to tackle negative consumer perceptions around beef production by positively showcasing the Greenham supply chain’s environmental credentials and maintaining the competitive advantage of Greenham’s premium brands.

The first step in our production process was to prepare the script structures and interview questions.


“I appreciate that Kerrie is a script wizard.

Other companies that I’ve worked with don’t put the time into scripting.

I’ll give you a brief and you’ll really tease out what I’m trying to achieve.”

Emma Boughen, Supply Chain Communications Officer

In this series of case study videos, we interviewed beef producers to share how they’re adopting on-farm sustainability practices.

Each interview had a singular sustainability focus, so we could go deeper into methods and practices.

Beyond broadly explaining how to do it, the videos also needed to be great motivation for change.

Interviews by themselves can be boring though.

We like to colour them in with background footage and drone aerials – so our team [of two] spent a day on each farm to film these extra scenes.

To give our client more value, we also took still shots of each producer to be used in other marketing materials.


2. Where did we film?

Greenham beef producers are located in Victoria and Tasmania.

Since our home base is in southeast Queensland, our film crew of 2 flew down from Queensland and field-tripped their way across the farms.

P.S. We travel all around Australia to film video stories for our clients.

P.P.S. The video scene above is from the footage we filmed in Stanley, in the very northwest of Tasmania, overlooking the Bass Strait. With that bright blue ocean backdrop, every scene here shines.


3. What do these video case studies need to achieve?

3 objectives:

  1. Have producers come away wanting to implement change
  2. See this change as achievable
  3. Understand the next steps

“Depending on interview answers, ideas can shift.

Being able to fine-tune our videos adds that level of flexibility.”

Emma Boughen, Supply Chain Communications Officer


4. How will the videos be used?

The videos will be:

  • uploaded to the Greenham website
  • used on all Greenham social media channels
  • emailed directly to beef producers via e-newsletters
  • used in face-to-face presentations





Australian meat exporter

What we produced:

11 sustainability case study videos

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