Landing page videos increase conversion rates by 80%

Is your landing page like a trampoline? Viewers land then bounce off quickly?

There are ways you can stop high bounce rates.

And one of the best?

Add an engaging video production.

 

Why you should add video content to your landing page

A study by eyeviewdigital.com reveals that the use of corporate video production on landing pages has the power to increase conversions by 80%.

The study also revealed that video is more effective than text, images and other media in terms of driving conversions.

 Why? 

 

Gif of a woman talking, from a video produced by Sound Images video production Brisbane

 

A corporate video increases time on your page

The more time people spend on your page, the more likely they’ll choose your service or product. .

This longer period of time on page equals reduced bounce rate and increased click-through rate.

 

Your prospects prefer to watch a landing page video than read

Given the option to watch a video or read through a block of text, viewers will usually choose to watch a video. 

This is why video production is one of the most effective ways you can give your viewers a better user experience.

 

Gif of a pencil drawing morphing into a man talking in interview, from a video produced by Sound Images video production Brisbane

 

Video adds credibility

In just one or two minutes, you’re adding brand shine and boosting the confidence of a prospect who, up to now, was browsing around and didn’t have a clue – or really care – who you are.

Your video builds trust  – and it does this in a very short period of time.

 

Video creates a more personal connection

Your video production is more than a marketing strategy.

It’s an emotional connection. A meaningful connection. 

 

Gif ofGIF of 2 earthmoving machines pushing dirt, from a video produced by Sound Images video production Brisbane

 

Here are some tips for producing engaging video content:

1. Keep your video short – around 1 to 2 minutes

2. A testimonial video is great social proof, so include a customer testimonial if you can

4. Use subtitles – your video production company can add these in post-production

2. Add a call-to-action

5. Make sure the video loads quickly. Your video hosted on a platform like YouTube or Vimeo will load faster than an embedded video.

6. Don’t let the video autoplay – an annoying feature that may chase your prospect away. Give your viewer the option to hit play themselves.

 

Don’t waste any more landing page visits! 

A range of industries are clued in to this video strategy, so if you’re not using video on your landing page, you should be.

You probably spend $$ and effort to get people to your page, so make the most of their momentary attention with the power of video front and centre!

 

As a busy professional, you need an experienced video production company you can trust to take the lead

Sound Images video production team leaning over office verandah rail, smiling to camera

Whether you’re stuck for ideas or have too many, we’ll remove the overwhelm with our script to screen video production service.

Click here to connect!

Our home base is south-east Queensland (specifically Brisbane and the Sunshine Coast) but we frequently travel all over Queensland and Australia for our clients.




 

As a busy professional, you need an experienced video production company you can trust to take the lead.

Whatever it takes to create a video you love, the answer is yes

Let's get a quote for you

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