How to use titles in your corporate video

They’re the super supers


We’re not talking about the word-for-word closed captions you can add to narrated video content.

In this blog, we’re sharing tips on how to use an equally important video strategy – adding occasional superimposed titles to your videos, to reinforce your key points. 

They can be used alongside a voiceover or interview grabs – or to cover key benefits in music-only video production.

 

How super are supers?

Provided you don’t overdo these titles or make them too long, they help to reinforce your most important points.

If they’re in tune with an accompanying narration or interview grab, you’re delivering your key points visually AND audibly – doubling the reinforcement and clarity.

 

 

Mine trucks carrying payload on a mine site. Title" Up to 8% better payload

 


Use titles in your video sparingly

When you selectively add titles to reinforce your key points, they’ll stand out and be remembered for all the right reasons.

Conversely, use them too frequently and they’ll lose their attention-grabbing effectiveness. So save them for your strongest messages.

 

Gif of man serving coffee. Title says business banking

 

Keep titles brief and to the point

Very brief. Not a word-for-word copy of the dialogue, just the shortest phrase possible to add emphasis.

Overdo the title length, and you force your viewer into information overload.

Plus, the chances are that they won’t get the time to read a longer sentence anyway.

A good way to measure this is to allow enough time for the title to be read through twice. If you can’t manage that, it’s probably too long.

Here’s an example of the correct use of supers. The voiceover says:

“The real-time dashboard reports in seconds with instant alerts across local infrastructure, remote offices and cloud environments.”

The accompanying supered title is written as ‘Fast reporting.’

 

Supers should complement the video narration

Not say something totally different.

A common mistake is using titles as an opportunity to cover extra points you couldn’t fit into the narration.

Don’t do this. Your audience can’t take in multiple sources of differing information at the same time, so you end up with a confusing jumble with no clear message being taken in and understood.

 

Gif of a XAT D10T2 dozer pushing dirt: Title: Increased drawbar strength

 

The 3 takeaways for how to use supered titles in your video? 

Use supered video titles sparingly to reinforce only the most essential points.

Keep titles in all video content as short and to the point as possible.

Supers should match the video narration, not cover unrelated information.

 

As a busy professional, you need an experienced video production company you can trust to take the lead

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